Conception and art direction for Nike Football's new "Camo Pack" packshots. The concept was to create an abstract camo environment, deconstructing the camo patterns of the different boots in strong shapes to represent the boot personality.

Design of the main visual alongside a full set of posters for Nike K11, a Nike Football campaign released in Russia.

Created with copywriter Rob James at AKQA, this project was released to announce the return of the famous R9 mercurial colorway (first worn by Ronaldo), now with Nike iD skins. 

Working in team with copywriter Rob James, we were asked to launch a limited edition boot, the What The Merc, which celebrates 16 of the most iconic Nike Mercurials, worn by some of the world's greatest players.

Mercurial athletes fuelled the buzz, sharing a disruptive twist on boot selfies with slices of their boots missing. Boots and faces were manipulated in post-prod.

Working in team with copywriter Rob James and the Global Nike Football team, we created a series of short animation in collaboration with Golden Wolf to celebrate the brilliance of Nike athletes during Euro 2016.

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